Sales Development Representative (SDR) Introduction Join our product-led, high-growth team at one of the UK’s fastest-scaling startups, redefining commerce technology for retail and hospitality brands across the UK, USA, and beyond. We’re looking for a smart, ambitious Sales Development Representative to help drive our enterprise growth - identifying and engaging both new partners and direct merchants. You’ll be joining at an exciting inflection point, working closely with the leadership team as we scale our commercial efforts and bring structure to a model that’s already delivering results. If you’re commercially sharp, proactive, and energised by building - with real opportunity to grow as we scale - we’d love to hear from you. The Location A hybrid working role based in London, United Kingdom. The Company Shopwave is a vertical commerce operating system built for mid-market and enterprise retail and hospitality brands. As we expand internationally, we’re growing through a combination of direct enterprise relationships and partner-led SMB channels - enabling us to support customers of all sizes while staying focused on building scalable infrastructure. Our mission is to transform commerce by building the world’s most trusted omnichannel commerce operating system. Backed by leading investors including Telefonica, Fuel Ventures, and Ironbridge Capital, and partnered with major global players like Adyen, PayPal, and Uber, Shopwave is trusted by hundreds of merchants worldwide. ● Our platform includes 15 vertical apps and services across POS, payments, kitchen/store automation, orchestration, analytics, and app integrations. ● Shopwave Connect, our integration layer, enables third-party app connections and managed data stack deployments 5x faster and more cost-effectively than legacy providers. The Role We’re hiring a Sales Development Representative (SDR) to support our enterprise sales motion - focusing on both partner acquisition and direct business development. You’ll play a key role in generating pipeline, refining our outreach, and helping shape how we bring Shopwave to market. This is a hands-on, high-impact role - ideal for someone who wants to learn fast, collaborate with experienced commercial leaders, and make a real contribution from day one. You’ll help us move faster, go broader, and build stronger foundations for long-term growth. Key responsibilities include: ● Identify and prospect into enterprise merchants and strategic partners across our key verticals. ● Engage outbound leads via email, phone, and LinkedIn, qualifying opportunities and booking discovery meetings. ● Work closely with the C-suite to test and refine messaging, ICP targeting, and outbound strategies. ● Share insights from conversations to help shape go-to-market strategy, collateral, and product positioning. ● Support CRM hygiene, pipeline visibility, and reporting to drive structured, scalable outreach. ● Contribute to the development of SDR workflows, tooling, and playbooks as we build the team. The Ideal Candidate You’ll be a great fit if you demonstrate many of the following traits: Experience: 1–2 years in an SDR, BDR, or commercial role - ideally within SaaS or a high-growth startup. Enterprise Awareness: Confident engaging senior stakeholders and understanding more complex sales motions. Initiative: You’re proactive and comfortable figuring things out as we go. Communication: Strong verbal and written skills, with the ability to build trust quickly. Collaboration: You work well across functions - especially sales, partnerships, and leadership. Curiosity: You ask smart questions and are always learning. Structure: You’re organised, detail-oriented, and confident using CRM tools. Ambition: You want to grow into a more senior commercial role as we scale. Bonus points for: ● Experience working in or selling into the retail or hospitality sector. ● Familiarity with Hubspot or similar CRM tools. ● Exposure to partner-led sales environments or channel-based go-to-market models. The Benefits This role is about building something world-class together. In return for your skills and impact, you’ll receive: ● The opportunity to help define a high-impact commercial engine from the ground up. ● A learning-focused culture that supports experimentation, curiosity, and growth. ● Flexible working hours and hybrid/remote work options. ● Budget for working from home setup and wellbeing incentives. ● A paid day off on your birthday. ● Access to vibrant offices in some of London’s most exciting locations - with occasional travel opportunities. ● Competitive salary ● A chance to work with a high-performance, mission-driven team.