Flub

f you’ve ever thought about launching a club, membership, or affiliation for your brand, paid or free, Flub is for you

About Flub

Flub: the club builder for hospitality

Flub helps cafés, coffee shops, bakeries, pubs, wine bars and restaurants launch their own branded customer club. Perks, memberships, subscriptions and VIP lists live in the guest’s phone wallet, with no app to download.

Club, not loyalty\ Mechanically it’s loyalty software, but “club” changes what it means. Flub never does points, because points tie the reward to the till rather than to the feeling of belonging. It’s built around generosity (a welcome perk, a birthday treat, first dibs on new things), not blanket discounts.

How it works for guests

- The guest scans a QR code at the venue or taps a link on socials. - A wallet pass (Apple Wallet or Google Wallet) lands on their phone straight away. - They see a fully branded membership page - The pass and page updates with offers and perks - At the counter, they show the pass and staff scan it to redeem.

How it works for operators

- Set up in an evening: the operator says what they want to achieve (busier quiet days, higher spend, a new revenue line). Flub suggests the shape of the club, the offers, the copy and the images. The operator then gets creative and makes it their own. - Free or paid clubs: run free perks and VIP lists, or charge for membership (monthly or yearly). A paid membership gates the offers in that club. - Reach your members: send updates by push notification, SMS and email. - Set up any automations: Schedule perks to the club on any rhythm - Dashboard: see how the club is performing and manage settings, brand and team in one place.